The Parent Child Centred approach brings together community strengths and resources within a geographic boundary through partnerships or coalitions of groups from different sectors. This approach promotes and supports community-based programs and activities for children and families. The parent child coalitions support existing activities and initiate new activities that reflect each community's diversity and unique needs.
 
There are 26 Parent Child Coalitions province-wide: 23 regional coalitions (11 regions outside Winnipeg and 12 community areas within Winnipeg) and 3 cultural organizations. Additionally, a number of family resource centres across the province receive parent-child funding under this initiative The Parent Child Centred approach includes community-based initiatives offering programs that provide support and education to families with young children.